Businesses can use artificial intelligence in many different ways such as recruiting, detecting data breaches, and predicting future trends.
A popular and interesting example is Starbucks.
Starbucks has adopted the use of predictive analytics to provide personalized recommendations for its customers. They use a loyalty card paired with the mobile app to collect user data and promote its products on a per-customer basis rather than a generalized demographic. The app even sends push notifications at the time users would be most likely to purchase based on their history.
TechGenies offers a free eBook that outlines 7 use cases for implementing AI into your digital transformation strategy. Here is the link if you are interested: https://techgenies.com/7-use-cases-for-business-ai/